Recently, I was able to contribute to an exciting new initiative called The Organ Project. Spearheaded by liver transplant recipient and owner of the Ottawa Senators, Eugene Melnyck, the project’s mission is simple: to save lives by ending the organ transplant waitlist. By tapping into the reach of social media and influencers in the sports and entertainment sectors they hope to expand and target new audiences. I sat down with the project organizers for a recorded discussion